180 Emotionally Powerful Words To Use In Headlines

180 Emotionally Powerful Words To Use In Headlines


Can you calculate the emotional impact of a headline? We found this excellent post by Garrett Moon – Proof That Emotional Headlines Get Shared More On Social Media.

How Can The Emotional Value Of A Headline Be Calculated?

In the article, Moon explains how emotional marketing value dates back to the 60s and 70s when Dr Hakim Chishti was studying the roots of several languages.

He writes: “His research found that there are basic underlying harmonics in language that are always interpreted with the same “emotional” reactions. Where dictionary-based meanings can be mistaken, the sound tones themselves are always interpreted the same way in our emotional response. This means that emotional language creates a very predictable response, something that can be very advantageous to marketers.”

These are the words that have emotional – not just sensational – value.

via – Follow the link to read the full article.

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If you enjoyed this post read:

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This article has 6 comments

  1. sunny

    Good

  2. Jeff

    Great article… I’m just learning the power of using emotional words in titles… Very interesting. Thanks for the insight.

  3. Writers Write

    Thank you, Jeff.

  4. Blessing Noah

    This article has helped me significantly improve how I craft headlines. Now I craft emotional headlines that get the needed CTR and social shares.
    Good job, Amanda Patterson.

  5. Amanda Patterson

    Thank you, Blessing. I appreciate the feedback and I’m glad it helped you.

  6. Danson kigara

    Thank You so much . I have learnt about emotional words

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