Should you be using infographics?
The internet is full with infographics. They are everywhere and they are cool. I have become an infographic hoarder. I can’t resist downloading them, and, judging by our page views and downloads, I am not alone. So the answer to that question should be yes.
If you’re like me, and you’re not a designer, you will be a little peeved that people aren’t as excited about your tables and pie charts as they are about infographics, but don’t let that stop you.
Let’s look at 10 reasons why infographics are so popular:
- They work because humans are visually inclined.
- They allow us to convey a lot of information on one image.
- They beat PowerPoint.
- They look good.
- They give us something to share on social media platforms that can be linked back to our website.
- They contain branding elements like logos and web addresses, which creates brand awareness.
- They can go viral.
- They can boost search rankings, because they are re-blogged and shared, if you use links.
- They force you to simplify your message, making it more accessible and understandable.
- They are easy to make and track.
You just had to reread the last point, right? Yes. They are easy to make. You don’t need to be a designer, but a good eye and good taste will help. There are several sites that allow you to make your own infographics. They are user-friendly and fun.
Before you sign up and spend hours staring at a blank screen, write a blog post with all the information you want to convey. Think of an infographic as a blog post made visual. (Information + Story + Design = Infographics.)
Of course there are some things to consider before you start:
Check out this infographic for some tips: 10 Rules that Make an Infographic Cool, Effective, and Viral
And one more to help with design: What makes an infographic bad
I have also included an awesome infographic layout cheat sheet from Piktochart:
The infographic above is good example of bad proofreading. Make sure your infographic is typo-free and grammatically correct. Standard spelling and grammar rules apply. So please forgive the mistakes, but the layout ideas are good.
Have fun and make beautiful infographics.
by Mia Botha